CEO Note: Welcome to the New

Hydro Flask web site

A note from Hydro Flask CEO, Scott Allan:

Hi Hydro Nation-

You may have noticed that the Hydro Flask web site has received a recent facelift. We decided to do this for a number of reasons. Though our old web site served us well, we have grown and our brand has evolved thanks to the support of customers like you. As such, we wanted to create a site that better reflects the high quality and adventurous spirit of our brand and the personal connection customers have with their Hydro Flask. Of course we also wanted to create better online experience for our customers. The new Hydro Flask site offers a one-stop shop to engage with our brand. Here visitors can access our dealer store locator, online retail store, charitable arm of 5% Back, review and participate with our community via our social media and blog pages, and access other content that tells our story, such as our new Ambassador page and About page.

Our Brand Experience:

We are continuously amazed with the photos and stories we hear from our customers around the globe. To put our own spin on this, we engaged highly regarded outdoor photographer Tyler Roemer to capture our own versions of Hydro Flask adventures around the state of Oregon. You may also notice that we have re-shot every Hydro Flask product on the site, so users can experience the higher quality construction and distinctive look and feel of a Hydro Flask. These images portraying adventure and dependable quality are the ear marks of our brand. You have let us know how important these are whether you are staying hydrated while enjoying the outdoors, golf, or yoga, recharging with a quality hot tea or coffee, or sharing what you consider the best India Pale Ale with friend.

User Experience:

Within the brand experience, we wanted to provide visitors the opportunity to access and participate in our online community, learn more about our company and our products, locate a nearby store that carries Hydro Flask, post to our social media site, or checkout with ease at our online store. Experienced customers can visit our Social page to see what other customers are saying on Twitter, Facebook, Instagram, etc. and then post their own content. New visitors can learn more about us via the Hydro Flask tab to access information about the technology behind our products, lifetime warranty, store locator and FAQs.

In addition, another important aspect to our new website is the integration of our charity program, 5% Back into Now our customers can access 5% Back directly, making it easier to learn about the charities we work with and to influence the allocation of donation dollars. Giving back is a core value of Hydro Flask as we believe great flasks and great causes go together. In just a few minutes time, each customer can do their part by registering their purchase and selecting the charity they wish to direct their proceeds to.


Lastly, Hydro Flask is pleased to showcase our new Ambassador Program, featuring a diverse, carefully chosen set of representatives that live our brand values.  Our ambassadors are more than just professional athletes and craftspeople who happen to use Hydro Flask products. We’ve teamed up with people who are passionate about their sport or trade, Hydro Flask and about their community. Our Ambassadors span veteran professionals to up-and-coming athletes in the realms of skiing, snowboarding, ultra running, yoga, rock climbing, canoe sailing, stand-up paddle boarding, cycling, and cross-fit. Our ambassadors also include craftspeople that bring passion and a pursuit of perfection that we feel are best served in a Hydro Flask 18oz Flip Cap or Hydro Flask growler  These include a talented coffee roaster and an award winning craft brewer. Despite the diversity,all share a common lifestyle and passion that are reflective of the Hydro Flask brand.

We hope that you enjoy our website as much as we’ve enjoyed creating it. Please visit often to see what new things we have in store for you and to contribute your own Hydro Flask stories!

Thanks for being a fan!

Scott Allan Signature

Scott Allan

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