Each year, the luxury Hawaiian sandal and footwear manufacturer Olukai celebrates its Ho’olaule’a event on Maui’s north shore. The event is a celebration of the storied Hawaiian tradition of the area and brings together elite SUP and paddle competitions with a fun, family-friendly environment for all ages. This year, the event will also be featuring Olukai-branded Hydro Flasks for race competitors.
Hydro Flask is excited to be involved in the event and with a company such as Olukai, whom we have great respect for. Like Hydro Flask, Olukai products are performance-based, high quality products designed for eco-conscious consumers. Also like Hydro Flask and Hydro Flask’s charitable arm of 5% Back, Olukai puts a large emphasis on charitable giving and giving back to the greater community. Through OluKai’s ‘Ohana Giveback Program, a portion of the benefits from this year’s Ho’olaule’a will go to Maui Cultural Lands and Hawaii’s Junior Lifeguard Program.
Ho’olaule’a kicks off tomorrow and runs through Sunday, May 12th. Races include SUP, OC1, OC2 divisions and are open to professionals as well as recreationalists and youths. Ho’olaule’a is also chock-full of activities for the entire family, including games, live music, a luau, canoe rides and much more.
Hydro Flask’s Charlie Ortega, Vice President of Sales Food & Beverage, will be at the event to represent our company (lucky, huh?) and soak in the sun and fun-filled atmosphere. For more information about the event and Olukai, visit their website at www.olukai.com.