
Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics–and psychology–of an unlikely business boom. And what it says about our culture of indulgence.

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics–and psychology–of an unlikely business boom. And what it says about our culture of indulgence.